Flamin' Hot Cheetos

The first objective of any ad campaign is to get noticed. This campaign does that in two ways, first, there is no headline or copy; it's all visual. Secondly, the visual is unexpected playing up just how hot Flamin' Hot Cheetos really are. Click on an image to see larger size.

Writer's Digest

This campaign pushes the creativity with unexpected visuals and headlines that speak the magazine's benefits to the aspiring writer. Click on an image to see larger size.

Richard Nixon Museum and Birthplace

Tough campaign since Nixon was guilty as sin in the Watergate conspiracy. Yet for all that, it was an amazing period in history which comes alive in a tour of this museum "just 15 minutes from Disneyland, a roller coaster ride through a half century of history." Click on an image to see larger size.

Home Depot - (Billboards)

People notice the unexpected. But an ad should always make a relevant point. In this case, the ads work on two levels. They are simultaneously about self improvement and home improvement. The perfect message for Home Depot, the do-it-yourself headquarters. Click on an image to see larger size.

Eddie Bauer

Eddie Bauer customers don't want to dress like everyone else. The creative strategy here is "anti-sameness." Ad in all campaigns, each ad pushes the same strategy, but in a different way. Click on an image to see larger size.

Bentley

Let's face it. When you boil it down, who really needs to spend $200,000 on a coupe that is really no faster or better than cars costing half that amount. The real motivation to buy a Bentley: status. A Bentley is a statement of superiority. People drive them because they can. This campaign has fun with the obvious benefit. Click on an image to see larger size.

InvisiPlate

This full-page magazine ad made a case for a line of paintable, pre-textured switch plates that blend into any room seamlessly. Marketing research found InvisPlate buyers were primarily women who had put a great deal of time and effort into designing their homes. Thus the appeal was to them: "Shoes, hair, jewelry–every detail counts. Same with a room. One drab switch plate can ruin your décor. InvisiPlate wall covers are ready to paint and pre-textured to match any existing wall. The result is an elegant finish that won’t crack, chip or peel. Or mar the beauty within." Click on image to see larger size.

ACP

ACP is one of the nation's leading manufacturers of signs that mark underground utilities like fiber optic cables and gas lines. Their products aren't fancy or stylish; rather, they're designed to endure the elements -- sunlight, windblown sand, water, temperature extremes -- with zero maintenance. So I developed a creative strategy of impervious to the ravages of time. Executing this strategy, we have three ads -- each of which forwards the same strategy, but in 3 different ways: contrasting the product against structures that really show the passage of time. The final ad brought a welcomed touch of humor, entertainment and showmanship into a product line that is traditionally devoid of fun content. That puts ACP into a leadership position and reinforces their position as #1. Click on an image to see larger size.