The Internet is moving through its own developmental phases, and today we have firmly entered the Video Age.

Having a video on your home page improves Google rankings for your website. It's also a great way to introduce yourself and your product. I am a seasoned scriptwriter with many years experience creating marketing, PR videos and documentaries. Putting together even a simple introductory video can greatly improve your conversion rate and ROI.

Marketing is all about trust and customers can't trust people they don't know. A video gives new customers a chance to really get to know you, the person behind the website. That directly builds a sense of familiarity and engenders the fundamentals necessary for commerce. A business relationship is, afterall, first a relationship.

Example of a simple video I created for a medical center: